About Lykuid

Our flagship offering – an infrastructure monitoring platform called Lykuid – offers our customers a faster, more efficient way to “keep revenues flowing.” Lykuid provides real time, proactive information regarding REVENUE downtime and the issues that can result in both massive revenue losses – as well as costly ‘fire drills’ for the tech teams that support these applications.

Compared with existing industry offerings, Lykuid employs advanced artificial intelligence (AI) and machine learning (ML) technology as a “next generation” solution to dramatically shrink the time-to-downtime-resolution.

The latest version of Lykuid utilizes both advanced supervised and unsupervised machine learning algorithms to mitigate false notifications, distill metrics visuals, and build ongoing accuracy of issues via advanced AI assessment in real time.


Jack Riedel

Co-Founder | Chairman | Chief Executive Officer

Jack Riedel serves as Executive Chairman and Chief Executive Officer of Lykuid, Inc. Mr. Riedel serves as an advisor to a number of venture capital firms and analyst groups in the U.S. and abroad. He started his career at Wang Laboratories as a top sales representative. His 25-year career in Silicon Valley is highlighted by 6 senior executive roles at early-stage, venture-backed, B2B enterprise software ventures. In Chief Executive Officer and Vice President level roles, he has consistently delivered against equity growth benchmarks for investors, and has guided these firms from inception to multi-millions in revenues. His successful execution of milestones is distinguished by the development of teams that find and serve the largest of flagship customers; Compaq, 3COM, Merrill Lynch, HP, SAIC, Palm, EDS, IBM, Sun Microsystems, Data General, TRW, Blue Cross, British Petroleum and Pacific Bell, and many others. Mr. Riedel completed his Marketing degree with Mechanical Engineering emphasis from Michigan State University.

David Maust

Co-Founder |  Chief Technology Officer

Mr. Maust comes to our team from NASA’s Jet Propulsion Laboratory, where his expert skills of project management, innovation, software and telecommunications systems were honed to world-class levels. At JPL, he conducted or served as a primary contributor in many projects including the WebTFP, which was an effort to make a web interface for a JPL tool known as the “Telecommunications Forecaster Predictor.” Mr. Maust generalized the work in WebTFP to allow other Matlab applications to be accessible on the web within the same framework. Included in these are the Telecommunications Orbital Analysis Simulation Tool (TOAST), and Mars Relay Network Planning Tool (MRNPT); he also integrated this tool for orbital trajectory integration. Also at JPL he worked on several projects within Project Constellation. With the Space Communications and Networking (SCaN) group and the Distributed Space Exploration Simulation (DSES) project, Mr. Maust worked to get JPL onto the distributed simulation network and get JPL’s Qualnet link analysis tool accessible from the other centers through HLA. Mr. Maust also assisted the Protocol Test Lab (PTL) and Distributed Simulation Integration Lab (DSIL) in observing and recording activity on the distributed simulation network. He has also been a speaker at numerous UNIX and Linux user group events. At the UNIX Users Association of Southern California (UUASC), he was invited to talk on a mail transfer agent, Postfix, Subversion, (a version control system) and then later on SpamAssassin. Mr. Maust is an expert or fully proficient in numerous programming languages including, C, C++, UNIX, Linux systems, Java, PERL, LISP, Python, Fortran, PHP, C#, and VB.NET, and has served as President of the local chapter of the Association for Computing Machinery (ACM). Mr. Maust has been ranked in the top 100 out of more than 440,000 data scientists on Kaggle.com. He is a top graduate of Cal State Fullerton in Computer Science and Mathematics.

Bruce Carter

Chief Information Officer

Mr. Carter has over 25 years of experience in the design, development, and implementation of corporate-wide, computer-based, voice, video and data systems. As a senior information technology executive, his extensive experience spans Fortune 100 world-class enterprises, and entrepreneurial ventures alike. An industry leader, Mr. Carter has consistently achieved and exceeded the financial and technical goals of large scale IT infrastructure initiatives, from design inception to final completion, even under the tightly constrained parameters of public company SOX compliance criteria. Quick thinking and tenacious, he possesses an exceptional ability for identifying and assimilating new technologies – bringing each to bear for the maximum, practical efficacy of his customers and constituents. Mr. Carter is also a thought leader in e-business, client server enterprise systems, and standard business automation applications in Novell, Unix/Linux and Microsoft Windows environments with a proven, team-building reputation with IBM, MCI, Toshiba and many others. He is a graduate from Illinois Wesleyan University with a B.S. in Business Administration and has taken Graduate studies at the University of Colorado, Colorado Springs. Mr. Carter has his C.N.E., M.C.P., M.C.S.E., Unix and ITIL V3 Certifications. He has received numerous industry awards including Circle of Excellence and Next Generation, and most notably the Smithsonian Award for Technology Excellence in Education.

Mark Shedd

Chief Marketing Officer and VP Business Development

Mr. Shedd brings over 20 years of combined B2B / B2C marketing and management experience in hardware, software, and internet services. As lead for Snapdragon integrated marketing, Mark helped build and scale Snapdragon premium smartphone processors, firmly establishing Snapdragon as an internationally recognized technology ingredient brand and industry leader. At Microsoft, Mark led product planning for Windows Mobile and Windows Phone managing the transition between the two mobile operating systems with global phone manufacturers. Prior to that, Mark held a number of significant roles with RealNetworks, Kyocera Wireless, and Nortel Networks. His experience includes two international assignments in Paris, France and Tokyo, Japan, where he helped build and develop the product marketing infrastructure needed for Nortel to win a majority share of the global 3G infrastructure networks in Europe, Africa, and Asia.

Mark holds an MBA from the Fuqua School of Business at Duke University, and a BS in business and finance, from the University of Southern Maine.

He is also an avid instrument-rated pilot, mountain bicycle enthusiast, and was an avid whitewater kayaker while in the Pacific Northwest. His favorite charities and volunteer work include LA’s Food Forward, Law Rocks LA, LACMA, and The Getty Museum.

Michael Coulson

Vice President, Marketing

Mr. Coulson is an accomplished marketing leader with brand, product and partner marketing experience in the high tech and telecom industries.  Michael has extensive hardware, software and service experience having worked at Microsoft, AT&T, and HTC.  He has experience in the semiconductor, OEM, application, mobile operator and retail industries.

Michael joined Lykuid from NextVR, a leading virtual reality broadcast company, where he built and led their marketing team, established new brand and go-to-market strategies, and drove significant market share growth. He played a key role in developing effective partnerships with NextVR’s strategic content providers including the NBA, the NFL, Live Nation, Oculus, Google, Sony and Microsoft.  While at Microsoft, Michael made significant contributions in Partner Marketing, Product Management and Business Development.  He started his career at AT&T Wireless as Vice President of International Data Operations and Enterprise Data Alliances.

Michael holds an MBA from the University of San Diego and received his undergraduate degree from the University of Michigan.

Michael enjoys spending time with his family, exercising and cheering on the Michigan Wolverines.  He is the Vice President of Operations for the San Clemente Triton Touchdown Club, is a Sunday School teacher at The Shoreline Church, and is a long time Little League football, basketball and baseball coach.

Laurie A. Wofford

Director, Business Operations

Ms. Wofford has over 12 years of sales, marketing, and business development experience. As a high spirited visionary and entrepreneur, she started her first marketing company in college. While attending the University of California, Irvine, she received a full academic scholarship in Psychology and Social Behavior to further develop her academic and professional attributes. Laurie’s extensive background in marketing surrounds her passion for building businesses and connecting people.

As CEO and Founder, she specialized in strategic operations, business relations, and marketing consulting for B2B and B2C markets within various industries including real estate, software, fitness, medicine, and law.

With high energy, she has a passion for trade shows and client facing business relations in which she thrives.

Lykuid Board of Directors

The primary role of Lykuid’s Board of Directors is to serve the interests of shareholders and other stakeholders. Lykuid’s directors have adopted corporate governance principles and strict policies to grow and protect the interests of the company for the short and long term.

Jack Riedel

Co-Founder | Chairman | CEO

See Above

David Maust

Co-Founder | CTO

See Above

Dr. David Richardson

Advisory Board Member

Dr. David S. Richardson is a professional investor and successful entrepreneur. His investments in technology and real estate have spanned fifteen years. Dr. Richardson brings a fresh perspective, a high level of creativity, and an ardent commitment to Lykuid. A technology guru, Dr. Richardson once implemented a suite of systems for his practice that increased efficiency by more than 300%. In addition to earning an excellent reputation as an investor, Dr. Richardson’s reputation with his patients is exceptional, he has a very long list of appreciative patients.

Lykuid Advisory Board

David Wu

Advisory Board Member


As an entrepreneurial Senior Executive, Mr. Wu has delivered strong and sustained value and profitability to global organizations across diverse industry sectors. Mr. Wu has successfully grown businesses, launched start-ups and new product lines, raised millions of dollars in equity and debt, revitalized underperforming operations, executed mergers and acquisitions, and driven global market penetration through sales and marketing expertise.

Mr. Wu has exceptional cross-functional expertise—which spans diverse business disciplines including strategic planning, marketing, finance, sales and technology—provides a holistic perspective in tackling complex business challenges and garnering collaboration from both internal and external partners and stakeholders. Mr. Wu has a talent for seeing a business situation and understanding its strengths, opportunities, weaknesses and pitfalls, and then translating that understanding into a strategic plan, and executing that plan with a team of functional leaders.

Mr. Wu in his CEO role has diversified and expanded software companies resulting in an 85% market share and led a synergistic company acquisition that included leading post acquisition integrations. As President CEO of a unique wireless startup, Mr. Wu raised $67M in financing and propelled company value from $21M to $109M in five years. Earlier as Founding Member and President of an international Internet infrastructure startup Mr. Wu raised $700M and grew the company from 1 to 260 employees and achieved listing on the American Stock Exchange with peak valuation of $4.5B, delivering 450X ROI for investors.

Mr. Wu has a passion for motivating teams and a reputation for building cultures of collaboration and engagement.

Dr. Makarand Jawadekar

Advisory Board Member

Dr. Mak Jawadekar is currently an independent Pharma Professional. He worked at Pfizer, Inc. based in Groton-New London Connecticut for 28 consecutive years as a Director, Portfolio Management. During his career at Pfizer, he was responsible for Drug Delivery Technology Assessment function involving external ‘Drug Delivery’ technologies. He has extensive experience in creating and cultivating external partnerships and alliances for drug delivery technologies. He began his professional career at Pfizer Central Research in early 1982, after having completed his Ph.D. in Pharmaceutics at the University of Minnesota. Mak was honored with an honorary D.Sc. degree by DYP Mumbai University, recommended by the President of India in Feb 2011.

His experience with Pfizer R&D includes Solids R&D, Drug Product formulation/ Dosage Form/ Drug Delivery development, Clinical Trials Supply Manufacturing, Scale-up and Technology Transfer, Pharma R&D outsourcing as well as Pharmacy areas. He managed several functions/groups within R&D for many years. He was the Bench Scientist who worked on challenging Sertraline (ZOLOFT) tablets formulation which became multibillion dollar products for many years for Pfizer Inc. In the recent past, he had been also been engaged in coordinating outsourcing R&D activities with external partners. He was recipient of the “M.L. Khorana Memorial Lecture of the Year Award” at IPC held in New Delhi, India, in December 2001. He has presented at many professional meetings and has participated in various Panel Discussions/Round Tables.

John Heerdink

Advisory Board Member


John is the Managing Director of Vista Partners LLC. Mr. Heerdink has advised public and private companies in the Technology, Life Sciences, Cleantech, Energy, Mining & Minerals and Consumer sectors. In addition, Mr. Heerdink has worked with companies seeking a listing on public exchanges via IPO, reverse merger and assisted foreign issuers seeking a listing on a U.S. exchange. Mr. Heerdink has assisted small-cap companies to raise debt and equity capital for growth, consummated mergers and acquisitions and performed all other matters dealing with investor relations and business development.

He maintains an extensive relationship base in the investment community, lending industry and investment banking industry globally. He has founded, co-founded or launched/relaunched the following financial related institutions: Heerdink Advisory Services, LLC, Tribe Public LLC, United Capital Partners LLC & Vista Partners LLC. He has also held management positions: First Union Brokerage Services (Now Wells Fargo), Merriman Curhan Ford & Co., RAF Financial Services, & Bristol Myers Squibb. He is based in the San Francisco office.

Mr. Heerdink has held the following Securities licenses: Series 24, 7, 79, 65, & 63. Mr. Heerdink earned a B.A. from the University of Southern Indiana and was an honors symposium graduate.

Virginia C. Dori

Advisory Board Member

Virginia has over 30 years of high-technology leadership role in marketing and sales strategy, company and product positioning, demand generation, brand recognition, digital and traditional marketing, and change management with Fortune 500 companies and start-ups.

She’s the Founder of CMO-on-Demand Consulting, providing professional consultancy services in marketing, sales and operations for technology companies in need of immediate turn-around.

Previously, she was Vice President of Marketing and Sales for two SaaS solution start-ups for big data analytics and cybersecurity, which she helped build from the ground-up, and developed marketing, sales and business infrastructure. She was instrumental in over $1B in financial gains, that include a $600M+ investor gains for the two SaaS start-up companies which successfully exited ahead of schedule, and $300M+ OEM memory modules revenue for PNY Technologies, for its start-up division in Silicon Valley. Virginia started her high-tech career at INTEL and has held key positions with Chartered Semiconductor (now Global Foundries), JDSU (now Viavi and Lumentum), CIENA, PNY Technologies and VLSI Technology (acquired by Philips and now NXP).

She earned her Bachelor of Arts degree in Mass Communications and Marketing from Far Eastern University, Manila. Virginia is also a published author of the novel, “Walk with Destiny.”